BILD (literally "picture") is the German tabloid founded by Axel Springer in 1952, described as mainly publishing "fear, tits and the weather report" and with the widest reach of any German print publication. The book is printed entirely on a Risograph, the same kind of printer Axel Springer Verlag uses for the paper's daily headlines. Over seven years Claudio Pogo collected and erased all the typography from more than 500 front pages of the newspaper; starting with the very first issue of 1952, the book gathers 444 front pages covering fifty years of the tabloid's history, breaking the paper down to its pure visual language of photographs and graphic elements.