Winner of the LUR Essay Prize 2020. A critical and reflective text that guides us through the forest of images and screens rising before us in this hypermediated society. Can the media establish social dynamics that transform our conception of the world? And if so, can we stand up to them and shape new modes of visual production? Fernández Gonzalo proposes a journey through the artistic and cultural productions that help us understand the complexity of networks, with phenomena such as virality, memes, post-truth and Big Data, essential questions for facing the challenges of the present. The essay is a journey through these visual crossroads, and an attempt to trace mechanisms of dissent against the inertia to which continuous exposure to the media drives us.