Naomi Harris, Haddon Hall

Haddon Hall

Naomi Harris

Publisher
Void / MASA Books
Year
2021
ISBN
978-618-5479-11-4
Specifications
Open-spine silkscreened hardcover
20,5 x 27 cm
176 pages + postcard inserted
1250 copies
78 colour images
Winner – 4th FUAM Dummy Book Award 2019
Second Prize – 10th Kassel Dummy Award 2019

South Miami Beach is a tiny gem of Art Deco architecture, warm sun and cool breezes. It was also the winter destination for many seniors throughout the 70s and 80s. During its golden age, upwards of 20,000 'snowbirds' (those who fly south for the winter to escape the cold north east) would migrate to the two and a half mile stretch of beachfront Shangri-La. After years of working hard, surviving the depression, the war and concentration camps, Jewish senior citizens made the pilgrimage south. A depressed economy and cheap rents in the crumbling Art Deco hotels made it an ideal choice for the retiree on a fixed income. The beach boardwalk overflowed with seniors, the sound of Yiddish filled the air as people spoke in their mammen loshen (mother tongue). The Haddon Hall Hotel was the last option available to those seniors who wished to remain in South Beach. The dilapidated hotel offered the resettled seniors a place to live at a relatively reasonable price. 'I moved into Haddon Hall to embed myself with the hotel's residents becoming their surrogate granddaughter.' Started in 1999, the project ended after two and a half years when most of the hotel guests either passed away, moved into nursing homes or became too frail to make the trip down to Florida.

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