The first volume of the MMM label, a yearly collaboration between Daido Moriyama, Satoshi Machiguchi and Hisako Motoo that began in 2010, with a text by Simon Baker, curator of photography at Tate Modern. Its 36 pictures turn on reflections and shadows, Moriyama's own among them, and on his belief that photography is a unity of mirror and window, a medium that reflects society and the self at once. He writes that photographs are reflections of selves even when no self appears in the viewfinder, and that they carry a personal consciousness. Moriyama says he trusts Machiguchi's ability and sense as a designer and is happy to see his work cooked freely, wherever the label takes it. The blue hardcover carries a black-and-white face in a striped shirt.